關於歐樂

  Europa Travel Service was founded in 1993. 30 years later, it continues to introduce and transplant many cultural, expeditionary and thematic tours for the represented airlines, in addition to river or ocean cruises; providing innovative and profound tour expertise and staffed by professionals in the airlines/cruise lines / luxury hotel chains, Europa Travel can justly claim to be one of the trend leading agents in Taiwan with a collection of the brands providing the unknown and untapped destinations and interpersonal travel expertise to our supporting travel agents and partners.

  Europa Travel Service’s willingness to pioneer creative concepts has distinguished itself from the mal-competition in the travel industry in Taiwan, upholding the ethos of “We will never follow what others are doing, mainly focus on what others do not do!” to create our market strategy and segment and carve out our unique market position. This is our corporate philosophy, honoring every promise we make and serving our supporting agents with scrupulous professional integrity.

   In 1993, Europa Travel pioneered the Nile River Cruise concept in Egypt, making the dreams of our travelers come true and realizing a unique experience of the oasis with its ancient civilization in the desert and sailing by on the romantic Nile River. It became an essential product to travel to Egypt in Taiwan. That is why we are awarded by Egyptian Travel Association.

  In 1994, Europa Travel pioneered in launching Turkish tours with five-star hotel accommodation during the entire travel. Weekly departures to Turkey followed, which caused sensations in the market and has received enthusiastic response. Europa Travel was a pioneer in organizing Egypt & Nile River Cruise holidays and Turkey vacation travels in 90’s. For these 2 destinations we did 20 years ahead of marketing trend in Taiwan.

  From 1995 we had been appointed by Celebrity Cruises as GSA in our market. After 3 years of effort, Celebrity Cruises became a niche brands and in 1997-1999, we dominated the cruise market in Taiwan with more than 70% market share. At dinner, Celebrity Cruises provided our passengers with 2 dishes of Chinese cuisine per table as per our request and we also provided one staff member to accompany on board for the entire 2 months in service of our passengers. No GSA of cruise lines in Taiwan cared about passengers’ needs as we did.

  In 1997, we became GSA for Marine Expeditions for Antarctica and Arctic, Greenland, and Spitzbergen with fruitful results and pioneered the expeditions to raise the eyebrows in the market and continued to lead the market trend.

  In 1997-1998, with the support of Ministry of Foreign Affairs, R.O.C., the National Association of Small and Medium Enterprise (NASME), and Ministry of Economic Affairs, we ever organized more than 1,000 investors to visit Central American countries to seek for invest opportunities.

   In 2000, we commenced representation of the Carnival Cruise Line, Princess Cruises (PSA), Cunard Line, Seabourn Cruise Line, in 2003 Oceania cruises as GSA, following RCI’s acquisition of Celebrity, our GSA status with Celebrity Cruises was terminated in the end of 1999. In 2000, the first year of working with Princess Cruises, we ever had 383 passengers on one sailing. In 2005, we ever recorded a half ship charter with Costa Cruises for 1,064 passengers to Mediterranean. We continuedly became the cruising leader in Taiwan.

   We have made great efforts in different ways to tap new tourist products and destinations to enhance profits and avoid mal-competitive practices, in order to create a “Unique Brand Identity” and continue to introduce a variety of innovative and potential products that will be our market dominants, such as Arctic and Antarctica cruise vacations, Eastern Africa etc.; and have achieved good results consistently, while maintaining our highly recognizable profile within the tourism industry generally, and the cruise and airline brands in Taiwan.

  It is a given that in the global market, the travel industry faces keen price competition. In fact, we believe only in offering a clear concept of quality first and personalized service. In this way we are endeavoring to assist our supporting agents to improve tourists' trust and confidence with the empathy and sincerity and at the same time introduce tourists to a new concept in traveling, with experiences and enjoyment that create a new vision and appreciation of the true meaning of travel.

  Our business philosophy: "Sincerity, Commitment, Perseverance, Value and Sharing” play very important roles in the entrepreneurial philosophy and the operations of business. We believe that "fundamental knowledge is needed in operating a business". Under the leadership of our management team members, Europa Travel is widely recognized for its unrivaled expertise and acknowledged by our governmental organizations and foreign tourist boards alike. Europa Travel has achieved remarkable results operating its travel business and has earned numerous awards. From 1993 to 2007, Europa Travel aimed to develop niche markets as its operational goal. True to Europa Travel ’s ethos, "Sustain the Business through a Learning Attitude, and Tailor Itineraries in the Spirit of Research and Adventure" put forward at that time, the company remains committed to providing the most unique, exquisite, enjoyable and satisfying untapped products to our travel partners.

  From 2007, and in the aftermath of the devastating Taiwan earth quake in 1999, the 911 in USA, SARS epidemic of 2003, and Tsunami in Southeast Asia in 2005, the response to a drastic change in the international tourism market environment and the high expansion of domestic consumer protection awareness, Europa Travel has transformed, deciding to end the retail sales of all its travel products and yet maintain development in the unique cruise and aviation market in Taiwan. Today, Europa Travel has successfully transformed itself, acting as GSAs and PSAs to major international airlines, cruise lines and reputed hotel chains and is a highly respected; and is trusted to explore the less well-known and advance product suppliers and promote new opportunities and new destinations among supporting agents in Taiwan.

  While Europa Travel ’s corporate philosophy has changed from the provision of retail travel services to industry-oriented products and services; what remains unchanged is the Europa Travel ’s corporate strategy "Operating Travel Businesses with an Academic Attitude and Leading Travel Trends with Unflagging Spirit". Europa Travel insists on professionalism, aiming to remain one step ahead of our competitors to be more well-prepared, and most critically, searching to gain from new business opportunities. In the face of the challenges, uncertainty and instability in the travel industry caused by the Covid-19, the business landscape of global tourism is undergoing drastic changes, and the tourism environment is also facing reorganization, we are taking proactive and pre-emptive measures to face the challenges, as crisis interprets more business opportunities.

  From 2007 on, we successfully transformed to 100% B2B agents as GSA for airlines and often conducted comprehensive promotional seminars for agents, with Power Point presentations, maps, along with unique market strategies and market trend analysis, plus different models of tour package for the reference of our supporting agents, in order that we could transplant our knowledge to agents to save valuable time in studying the unfamiliar products and immediately dedicate themselves to selling the products. We devote ourselves to helping agents with new and untapped products and higher yields to survive.

  The COVID-19 pandemic in Taiwan is part of the worldwide pandemic of coronavirus disease 2019, exposing domestic tourism sectors to large adverse shocks. Tourism is one of the sectors most affected by the Covid-19 pandemic, impacting economies, livelihoods, public services and opportunities on all continents. The tourism industry has been massively affected by the spread of coronavirus and the tourism market was impacted immensely, and none of the related industry chains were spared, from travel agents and hotels, countless tourism industries are on the verge of bankruptcy, including the hospitality industry, aviation industry, cruise lines and travel agencies. Among them, there are many well-known brand companies in the world.

  After experiencing strong earthquake in Taiwan 1999, 911 attacks in New York 2001, SARS outbreak in 2003 and tsunami of 2005 in Southeast Asia, we commenced to reserve extra 10% of our annual profits as the Contingency Funds to cover the losses caused by natural disasters; and with these accumulated funds, it’s intended that we could survive at least 3 years without income. During the pandemic crisis, we have not furloughed staff, nor cut salaries, nor leave without pay. Our financial situation is stable and healthy. (The premises in Taipei at 5,436 square are our own properties).

  Amid the pandemic which is devastating the travel-related industry for more than 2 years, we found that the crisis contains more opportunities as many agents would be collapsed and disappeared forever, so we never sat idly in the office, instead we took proactive measures and have diligently sought after more new products, in pursuit to increasing our representations of airlines, cruise lines and luxury hotel chains, in aim to diversifying our products and revenues channels, strengthen our substantial position in the market and the agency’s competitiveness. The results are quite fruitful.

  For example, we have been appointed by American Queen Voyager as its IR in Taiwan, then GSA of Heritage Expeditions for Antarctica, Southern Pacific Ocean, New Guinea and Indonesia, Russia Far East, and GSA of Iceland Pro Cruises to Iceland and Greenland. Hoping more representations would be achieved in the coming future.